Certification is a formalized but voluntary process for supporting organizations and businesses to implement sustainable tourism practices. Certification labels enhance a more transparent and generally comprehensible designation of sustainable tourism products and therefore help travelers as well as business partners along the tourism supply chain to get a better orientation. Certificates are also recognized as marketing instruments. They may help consumers in their decision making efforts. The main benefits for businesses are cost savings, a capacity building process through education and knowledge, the implementation of an effective management system, increased employee motivation, as well as improved quality and sustainability standards.

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The Role of Tourism Stakeholders

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