Managing the tourism value chain and developing fair trade is a proactive way to develop sustainable and responsible tourism.  For the purposes of developing sustainable consumption and production, value chain management can be used by tourism businesses help to make the whole sector more sustainable by motivating suppliers and buyers, who jointly make up the supply chain, to implement corporate social responsibility in their organisations as a pre-condition of trading. In such a scenario, each actor has to put their house in order to be part of a global green value chain that reflects fair trade practices. SCP 12 is fully focused on global realisation of sustainable value chains and fair trade development. 

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