Destination management defines a process that involves coordinated actions aimed to control the economic, socio-cultural and environmental dimensions of a specific tourism territory. It should be carried out by local authorities and other tourism stakeholders in partnership, following principles of good governance. It is central to the delivery of sustainable tourism as it allows a territorial approach to the multi-sector, multi-stakeholder, multi-thematic matrix of challenges and opportunities facing tourism development. It is also central to sustainable tourism implementation as actions taken within destinations at local and regional level are best able to influence the tourism impacts.

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The challenge for destination developers and administrators is to start by improving sustainability knowledge and skills, reducing green-wash and rhetoric, and  collaborating with a common multi-stakeholder vision that offers shared transformational goals to each set of stakeholders that help deliver the SDGs. There should be in place at destination level a solid sustainability policy and programme delivery platform for multi-sector implementation of the global green economy.  Priority must be given to protect natural cultural heritage and promote socially responsible, economically viable tourism destinations in both the short and long term.
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