Folder Travel Green Planet 2030 Initiative

It's 2023, just 7 years left for Agenda 2030 Sustainabile Development Goals implementation... and still the current 1% certified green market share of the tourism supply chain is not enough to meet SDG 12 - Sustainable Consumption and Production. 

Objective - The Travel Green Planet Initiative aims to ensure all tourism activities in destinations with protected areas and cultural heritage sites are sustainably certified by 2030 as part of SDG12 (Sustainable Consumption and Production). 

Method - The Travel Green Planet Initiative uses ICT digital clustering to build collaborative stakeholder maps to implement SDG 17 - Partnerships for the Goals. The Tourism 2030 Going Green system brings together common maps of local-to-global stakeholders interested in developing or promoting sustainable and responsible businesses that have been independently sustainabiy certified throughout the tourism value chain.

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History - The Tourism 2030 ICT Platform became the home of the Travel Green Planet Initative at ITB Berlin 2019. The aim was to collaboratively map the existance and support the growth of sustainable travel & tourism business supply chains for the 99% to follow in the next ten years, i.e. by the end of Agenda 2030.  Using the platform, Ecotrans - supported by the UN and EU and several national governments - developed a local the global mapping system for independently assessed sustainable tourism products and services to be used by a variety of stakeholders to make use of for their own destination and business support programmes.

Policy Rationale - Now the urgency of this collaborativee clustering action reflects the discussion of how tourism sector stakeholders adapt to and mitigate societal challenges of employment, climate change and biodiversity crises under conditions  of instability and insecurity. A common map of the landscape of sustainabile businesses and destinations is indispensible for any professional working to increase or promote sustainable tourism goods and services and Tourism 2030 can now provide that collaborative map to all stakeholders across both territory and sector. 

Professional Commitment - We have been arguing the case for using sustainable tourism as a vector for sustainable development since 2002, yet we remain with the current state of having only 1% of global tourism businesses being sustainabily certified in the current voluntary and not mandatory world of good governance of the sector.  If you are a tourism professional or a responsible traveller and want to contribute to improving this statistic in your region or field, we are inviting you participate in this SDG 17 initiative by making use of the Tourism 2030 Going Green System

Collaborative Action - Even if both politicians and professionals themselves are doubting the achievability of the SDGs, the thinking that we all need to act cooperatively, collaboratively and collectively to succeed in any of them is still highly relevant to the solution. Clustering gives SDG 17 a form and function, and when the power of ICT is used then we can enter an information age where knowledge can flow freely for all to use creatively to resolve our 21 century crises.  

The Message - to all tourism sector stakeholders in government, business and civil society - So let's use SDG 17 to implement all the SDGs by raising the number of sustainably certified businesses from 1% to a 100% in all protected areas and sites of cultural interest by 2030. Nothing less will do. This is the way sustainable tourism acts a a vector for the overall sustainable development our industry so desperately needs to thrive in the 21st century. And this is the way you as a professional can contribute in a local to global collaborative action. 


Clustering Tourism Stakeholders in SDG 17


How you can participate

Activities 2018 - 2022

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