Certification is a formalized but voluntary process for supporting organizations and businesses to implement sustainable tourism practices. Certification labels enhance a more transparent and generally comprehensible designation of sustainable tourism products and therefore help travelers as well as business partners along the tourism supply chain to get a better orientation. Certificates are also recognized as marketing instruments. They may help consumers in their decision making efforts. The main benefits for businesses are cost savings, a capacity building process through education and knowledge, the implementation of an effective management system, increased employee motivation, as well as improved quality and sustainability standards.

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Administrator: Jose Arturo Melo Jacobo, MODUL University

The Role of Tourism Stakeholders

SDGs related to this Topic


Best tools for free: Search and disseminate the Certification Quickfinder with all certificates worldwide and the global Green Travel Maps with 10,000+ certified tourism businesses, destinations and tour operators. Thus you help raising the market share and market access of environmentally and socially compatible tourism from 1% today to more than 10% until 2030 - and to 100% in protected areas - the SDG12 flagship aim of the Travel Green Planet collaboration initiative.

Helping you further: the Tourism2030 Compass Knowledge Base Content

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