Good practice destination Destination Ljubljana

Contributor marija imperl
Country Slovenia
  • ecoact
Organisation Ljubljana Tourism
Postal address Krekov trg 10, SI-1000 Ljubljana
Phone 00 386 (0)1 306 45 83
Fax 00 386 (0)1 306 45 94
Release date 03/01/2018
Landscape type Urban
  • Destination Management
  • Climate Change - Energy and Resource Efficiency
GSTC Criteria for Destinations
  • A1 Destination management responsibility
  • A7 Promotion and information
  • A10 Climate change adaptation
  • A11 Risk and crisis management
  • B6 Property and user rights
  • C1 Protection of cultural assets
  • C2 Cultural artefacts
  • C4 Traditional access
  • D.5. Energy conservation
  • D.6. Water Management
  • D.7. Water security
  • D.8. Water quality
  • D.9. Wastewater
  • D.10. Solid waste reduction
  • D.11. Light and noise pollution
  • D.12. Low-impact transportation
Marketplace category Destinations Destinations
Type Best Practice Destination (Best Practice Destination)
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Good Practice Innovation Sheet
Items Description
1. WHO
Key people and organisations (initiator, leader, partners) Destination Ljubljana
Turizem Ljubljana Public Institute - General manager Mrs Petra Stusek; established by Municipality of Ljubljana in 2001 
Key Figures Surface Inhabitants Tourism arrivals Tourism nights
 275 km² 288919 737456 1334603
2. WHY
Reason for taking the good practice action Sustainable orientation and continuous improvements, lowering costs and reducing waste.
Issues and challenge Lack of environmentally-certified tourism providers and green supply chains. Informing and educating locals.
3. HOW
Methods /steps / tools used (to develop the good practice) Implementing a series of green urban measures over the past decade; Advanced sustainable development strategy; Sustainable urban planning; Preserving green areas and potable water sources; Waste management; Raising environmental awareness among citizens; An impressive network of public transport; Free city bicycle rental system;
Specific/measurable results, benefits Sustainable development of the whole destination; Waste reduction; Lowering environmental pollution and emissions with various projects and activities aimed at improving the city’s environment; An increase in the number of tourists; Worldwide recognition of the green destination;
74 per cent of housing in Ljubljana already heated by district heating and natural gas distribution. Natural drinking water without prior treatment - expanding the network of drinking fountains. First public orchard. Fleet of electric vehicles. 63% of separated waste collected and the first capital in the EU in the 'zerowaste' programme.
Recognitions (e.g. awards) Ljubljana is the first destination in Slovenia with the title Slovenia Green Destination. The certificate of the highest, golden category was awarded by the Slovenian Tourist Board within the framework of the Green Scheme of Slovenian Tourism.
Tourism For Tomorrow 2015;
European Green Capital 2016;
The FIJET Golden Apple Award 2016;
Global Top 100 Sustainable Destinations - 2014, 2016, 2017;
Lessons learned Sustainable development throughout the whole destination. Raising awareness amongst people is very important. Sustainable development is a long, never-ending process. Going green helps to preserve the environment and consequently makes life better for the whole community.
Challenges met Educating and informing inhabitants and tourists; Reducing waste. Increasing number of green areas. Establishing an array of local socially and environmentally conscious providers.
Critical success factors Clear vision and strategy. Education and informing, raising awareness.
6. MORE 
web-references, documents