Destination Ljubljana

Contributor	marija imperl
Country	Slovenia
Keywords	ecoact
Organisation	Ljubljana Tourism
Postal address	Krekov trg 10, SI-1000 Ljubljana
Phone	00 386 (0)1 306 45 83
Fax	00 386 (0)1 306 45 94
Email	info@visitljubljana.si
Webpage	https://www.visitljubljana.com/en/visitors/
Release date	03/01/2018
Landscape type	Urban
Topics	Destination Management Climate Change - Energy and Resource Efficiency
GSTC Criteria for Destinations	A1 Destination management responsibility A7 Promotion and information A10 Climate change adaptation A11 Risk and crisis management B6 Property and user rights C1 Protection of cultural assets C2 Cultural artefacts C4 Traditional access D.5. Energy conservation D.6. Water Management D.7. Water security D.8. Water quality D.9. Wastewater D.10. Solid waste reduction D.11. Light and noise pollution D.12. Low-impact transportation
Marketplace category	Destinations
Type	(Best Practice Destination)

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Good Practice Innovation Sheet

Items	Description
1. WHO
Key people and organisations (initiator, leader, partners)	Destination Ljubljana
	Turizem Ljubljana Public Institute - General manager Mrs Petra Stusek; established by Municipality of Ljubljana in 2001

Key Figures	Surface	Inhabitants	Tourism arrivals	Tourism nights
	275 km²	288919	737456	1334603
2. WHY
Reason for taking the good practice action	Sustainable orientation and continuous improvements, lowering costs and reducing waste.
Issues and challenge	Lack of environmentally-certified tourism providers and green supply chains. Informing and educating locals.
3. HOW
Methods /steps / tools used (to develop the good practice)	Implementing a series of green urban measures over the past decade; Advanced sustainable development strategy; Sustainable urban planning; Preserving green areas and potable water sources; Waste management; Raising environmental awareness among citizens; An impressive network of public transport; Free city bicycle rental system;
4. RESULT
Specific/measurable results, benefits	Sustainable development of the whole destination; Waste reduction; Lowering environmental pollution and emissions with various projects and activities aimed at improving the city’s environment; An increase in the number of tourists; Worldwide recognition of the green destination; 74 per cent of housing in Ljubljana already heated by district heating and natural gas distribution. Natural drinking water without prior treatment - expanding the network of drinking fountains. First public orchard. Fleet of electric vehicles. 63% of separated waste collected and the first capital in the EU in the 'zerowaste' programme.
Recognitions (e.g. awards)	Ljubljana is the first destination in Slovenia with the title Slovenia Green Destination. The certificate of the highest, golden category was awarded by the Slovenian Tourist Board within the framework of the Green Scheme of Slovenian Tourism. Tourism For Tomorrow 2015; European Green Capital 2016; The FIJET Golden Apple Award 2016; Global Top 100 Sustainable Destinations - 2014, 2016, 2017; WTM RESPONSIBLE TOURISM AWARD 2017, ...
5. REFLECTION
Lessons learned	Sustainable development throughout the whole destination. Raising awareness amongst people is very important. Sustainable development is a long, never-ending process. Going green helps to preserve the environment and consequently makes life better for the whole community.
Challenges met	Educating and informing inhabitants and tourists; Reducing waste. Increasing number of green areas. Establishing an array of local socially and environmentally conscious providers.
Critical success factors	Clear vision and strategy. Education and informing, raising awareness.
6. MORE
web-references, documents	https://www.visitljubljana.com/en/visitors/