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Folder Module 8: Assignments

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No.

Learning Unit/Content

Student Tasks

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8.1

Introduction

8.1.1 Overview module

8.1.2 Linkage to other modules/SDGs

No self-assessment
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8.2

Strategic marketing for sustainable tourism

8.2.1 What is good governance? 

As a self-assessment, ...
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8.3

Integrating Sustainability into Strategic Tourism Marketing 

8.3.1 Implementing and managing a sustainable marketing strategy. Marketing-Sustainability Link

8.3.2 Analyzing markets: Scanning the business environment

8.3.3 Analysing markets: Marketing information and marketing research

8.3.4 Segmentation, targeting, differentiation and positioning

8.3.5 Sustainable tourist behaviour

As a self-assessment, please explain in your own words (300 – 350 words):

  • How does Marketing for Sustainable Tourism differs from traditional tourism marketing approaches?
  • Search and analyze some environmental forces which are important to consider regarding sustainable tourism development.
  • What are the typical positioning dimensions for positioning a tourist destination?
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8.4

Formulating marketing programs for sustainable marketing

8.4.1 Overview module

8.4.2 Linkage to other modules/SDGs

As a self-assessment, read the case study “Banyan Tree” and answer study questions 1–4.

Banyan Tree: Embracing the environment, Empowering People (2013). In: Benckendorff, P., Lund-Durlacher, D., International Cases in Sustainable Travel & Tourism, Oxford: Goodfellow Publishers (PDF)

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8.5

Marketing sustainable tourism certification

8.5.1 Certification for sustainable tourism and its market benefits

8.5.2 Marketing tourism certification schemes 

As a self-assessment, select an existing sustainability label and profile this chosen label referring to foundation, certification body, criteria, communication among others. Prepare a self-explaining presentation of your analyses (10-12 slides)

  

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