Tourism2030 - Module 8: Assignments
<p><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/course-modules/module-7-Good-Governance-and-CSR"><strong>Go back to overview </strong><span style="font-size: 14pt;"><strong>←</strong></span></a><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/course-modules/copy2_of_module-1-climate-change-energy-and-resource-efficiency/" target="_new"></a></p>
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<p style="text-align: left;"><span style="font-size: 12pt;"><strong>No.</strong></span></p>
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<p style="text-align: left;"><span style="font-size: 12pt;"><strong>Learning Unit/Content</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Student Tasks</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Estimated Hours</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Submit your assignment</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>8.1</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Introduction</strong></span></p>
<p><span style="font-size: 12pt;">8.1.1 Overview module</span></p>
<p><span style="font-size: 12pt;">8.1.2 Linkage to other modules/SDGs</span></p>
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<p>No <em>self-assessment</em></p>
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<td style="width: 104px; text-align: center; height: 98px;"><span style="font-size: 18pt;"><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/progress-report/student-assigments">⊕</a></span></td>
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<p><span style="font-size: 12pt;"><strong>8.2</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Strategic marketing for sustainable tourism</strong></span></p>
<p><span style="font-size: 12pt;">8.2.1 What is good governance? </span></p>
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<p><as a="" em="">As a self-assessment, ...</as></p>
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<td style="width: 104px; text-align: center; height: 122px;"><span style="font-size: 18pt;"><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/progress-report/student-assigments">⊕</a></span></td>
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<p><span style="font-size: 12pt;"><strong>8.3</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Integrating Sustainability into Strategic Tourism Marketing </strong></span></p>
<p><span style="font-size: 12pt;">8.3.1 Implementing and managing a sustainable marketing strategy. Marketing-Sustainability Link</span></p>
<p><span style="font-size: 12pt;">8.3.2 Analyzing markets: Scanning the business environment</span></p>
<p><span style="font-size: 12pt;">8.3.3 Analysing markets: Marketing information and marketing research</span></p>
<p><span style="font-size: 12pt;">8.3.4 Segmentation, targeting, differentiation and positioning</span></p>
<p><span style="font-size: 12pt;">8.3.5 Sustainable tourist behaviour</span></p>
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<p><as a="" em="">As a self-assessment, please e<as a="" em="">xplain in your own words (300 – 350 words):</as></as></p>
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<li>How does Marketing for Sustainable Tourism differs from traditional tourism marketing approaches?</li>
<li>Search and analyze some environmental forces which are important to consider regarding sustainable tourism development.</li>
<li>What are the typical positioning dimensions for positioning a tourist destination?</li>
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<td style="width: 104px; text-align: center; height: 102px;"><span style="font-size: 18pt;"><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/progress-report/student-assigments">⊕</a></span></td>
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<p><span style="font-size: 12pt;"><strong>8.4</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Formulating marketing programs for sustainable marketing</strong></span></p>
<p><span style="font-size: 12pt;">8.4.1 Overview module</span></p>
<p><span style="font-size: 12pt;">8.4.2 Linkage to other modules/SDGs</span></p>
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<p>As a <em>self-assessment</em>, read the case study “Banyan Tree” and answer study questions 1–4.</p>
<p>Banyan Tree: Embracing the environment, Empowering People (2013). In: Benckendorff, P., Lund-Durlacher, D., International Cases in Sustainable Travel & Tourism, Oxford: Goodfellow Publishers (PDF)</p>
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<td style="width: 104px; text-align: center; height: 102px;"><span style="font-size: 18pt;"><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/progress-report/student-assigments">⊕</a></span></td>
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<p><span style="font-size: 12pt;"><strong>8.5</strong></span></p>
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<p><span style="font-size: 12pt;"><strong>Marketing sustainable tourism certification</strong></span></p>
<p>8.5.1 Certification for sustainable tourism and its market benefits</p>
<p>8.5.2 Marketing tourism certification schemes </p>
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<p>As a self-assessment, select an existing sustainability label and profile this chosen label referring to foundation, certification body, criteria, communication among others. Prepare a self-explaining presentation of your analyses (10-12 slides)</p>
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<p><span style="font-size: 18pt;"><a href="/resources/courses/triangle-knowledge-alliance-courses/sustainable-development-tourism-online-graduate-level-course/progress-report/student-assigments">⊕</a></span></p>
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2019-08-27T17:54:01Z
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