Good practice business THE SHORE SCHEVENINGEN

Contributor Herbert Hamele
Country Netherlands
  • ETGG2030-GP
  • ETGG2030-MAP
Postal address Strandweg 2A, 2586 ZZ Den Haag
Release date 08/04/2022
Landscape type Coastal
  • Good Governance & CSR
GSTC Criteria for Industry
  • A7 Buildings and infrastructure
  • A7.3 Sustainable practices and materials
  • A10 Destnation engagement
  • B1 Community support
  • D1.1 Environmentally preferable purchasing
  • D1.2 Efficient purchasing
  • D1.3 Energy conservation
  • D1.4 Water conservation
  • D2.1 Greenhouse gas emissions
  • D2.3 Wastewater
  • D2.4 Solid waste
Marketplace category Activities Activities
Type Best Practice Business (Best Practice Business)
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Certified by Green Key


Activity operator and cafe



Protected areas nearby:


Certifying body:

Green Key


Outstanding contributions

The Shore is a surf school, skate park and café, with arts and music events, in the seaside town of Scheveningen. Their website evocatively sets out their sustainability principle “to allow future generations to enjoy the beach, the waves and our world” recognising that as a surf school they “do business with, and thanks to, the elements”.

The building and interior is made out of used products, including redesigned shipping containers which leave no footprint. The 7.5KW solar installation on the roof produces three quarters of their energy, enabling them to achieve a consumption of 11,000 kwh/year (compared with 80,000 for an average beach pavilion). Grey water is used to flush the toilets and surfers are encouraged to take only short showers. The menu is fully organic and where possible bio-dynamic – 95% vegetarian with mostly vegan options.  They adopt a waste-free policy towards suppliers. Wetsuits are repaired not replaced, as they are a petroleum-based product which can’t be downcycled.

Since 2007 they have organised beach clean-ups, including “Clean-up Kids”, a beach clean-up tour, and partnership in a Clean Beach Cup. Visitors can trade a full bag of trash for a cup of coffee or ice-cream. They persuaded three other neighbouring restaurants to tender with them for a joint waste collection service, reducing 16 waste transport movements per day to just four.  In 2018 they initiated the “Plastic Free Terrace” campaign bringing together beach café owners (now 40 of them) to abandon single use plastics.  

Key SDGs related to this action


See: Tourism for SDGs - Recommendations for Companies