Knowledge Networking Portal for Sustainable & Responsible Tourism
BEST EN Think Tank 2018 “Marketing Sustainable Tourism Products”
Think Tank XVIII is “Marketing of sustainable tourism products”. Sustainability is becoming more and more important for the long-run competitiveness of tourism destinations and tourism businesses. The development of sustainable tourism products and services is crucial for destinations and service providers in tourism in order to create true sustainable experiences for their guests. The Think Tank endeavors to examine success factors of the development and marketing of sustainable tourism products and services. Some Key questions are: How to make sustainability an attractive experience? How to positively communicate about sustainability issues? How to raise awareness and to involve customers in the sustainability efforts?
The focus of our collaborative Think Tank is on the joint production of outputs including teaching support materials, the BEST EN Online Lecture series and a research agenda.
| Period | [18/06/2018 - 21/06/2018] |
|---|---|
| Event location | Lucerne University of Applied Sciences and Arts, in Lucerne (Switzerland). Werftestrasse, 6002 Luzern, Suiza |
| Event URL | http://www.besteducationnetwork.org/TTXVIII_About |
| Contact person |
Dr. Gianna Moscardo
Email address: gianna.moscardo@jcu.edu.au |
| Keywords | Marketing, Best En, Think Tank |
| Target group(s) | Education, Research, Consultancy |
| Topics | Certification & Marketing |
