Openness, participation, transparency, effectiveness, accountability, and coherence are key features of good governance. The management of tourism destinations, organizations, and SMEs requires implementation of good governance processes at all administrative levels. Since the inception of the Agenda 21, the UNWTO and the European Commission have produced good governance guidelines and destination management sets of indicators. Corporate Social Responsibility (CSR) is a key concept of business ethics building on the stakeholder approach, assuming a responsibility among firms to pursue social and environmental goals in addition to profit maximization and among a firm’s stakeholders to hold the firm accountable for its actions.

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The Role of Tourism Stakeholders

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