Expert Pool
Welcome to the Going Green2030 Pool of Experts who are ready to help your SME in the transition phases towards sustainability that you will need to undertake.
Check the list to see if you can find an expert in your region or country who has been accredited as a Going Green 2030 Coach. If not, contact: goinggreen@ecotrans.de
Going Green 2030 accredited experts help SMEs to get ready for certification in following countries:
Austria
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Ing. Erwin Bernsteiner Austria Contact: |
My profile The office for environmental issues provides detailed concepts and practical solutions to save resources, thereby significantly reducing costs and optimally relieve the environment. We accompany companies, organizations, schools and organizers on their way to a sustainability certification. The office for environmental issues supports as an environmental specialist in questions of sustainability and helps with the processing of subsidies. Since 1999, the office for environmental issues has been actively involved as a consulting partner of the Ministry of the Environment and the VKI in Austria. Sustainable ambitions in various ways are actively supported with subsidized consulting services.
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Bulgaria
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Prof. Mariana Assenova, PhD Bulgaria Contact: |
My profile Mariana ASSENOVA has a PhD in Tourism from Sofia University “St. Kliment Ohridski”, Bulgaria. She has been a member of the academic staff of the Geography of Tourism department at Sofia University “St. Kliment Ohridski” for more than 28 years. In the period 1997 – 2001 she was a deputy minister of the Ministry of Trade and Tourism and the Ministry of Economy in charge of Tourism. As an international expert she was involved in the implementation of several UNIDO projects for sustainable tourism, addressing SMEs, as well as in the pilot testing of Hotel Energy Solutions e-tool in accommodation establishments in Bulgaria and of the European Tourism Indicators System (ETIS) in Sofia and the Danube region of Bulgaria. |
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Dr. Siya Cholakova, PhD Bulgaria Contact: https://web.gea.uni-sofia.bg/ |
My profile Siya CHOLAKOVA holds a PhD in Geography of Tourism from Sofia University “St. Kliment Ohridski”, Bulgaria, as well as two Master’s degrees – in Accounting and Audit and in Responsible Tourism Management. Her interests are in the field of sustainable development of mountain areas and resorts, trends in the specialised forms of tourism, as well as climate change impacts and adaptation in tourism. She has over twenty years of experience in the tourism industry. Siya was involved in PAN Parks certification (2007) and actively participated in all PAN Parks events in the country. Currently, she is an Assistant Professor at the Sofia University. |
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Assoc. Prof. Elka Dogramadjieva, PhD Bulgaria Contact: https://web.gea.uni-sofia.bg/ |
My profile Elka DOGRAMADJIEVA holds a PhD in Tourism Geography from Sofia University “St. Kliment Ohridski”, Bulgaria. For the last eighteen years she has been a lecturer in BSc and MSc programmes and has authored over 50 scientific publications in the field of sustainable tourism development, regional tourism studies, specialised types of tourism, innovations in tourism, and tourist experiences. She has practical experience as a free-lance consultant in a number of sustainable tourism related projects - UNDP, PHARE, the European Tourism Indicators System (ETIS) testing and implementation, etc. She has undergone specialised training within the EcoDestinet Project (2009) in Certification of Quality in Ecotourism – the European Ecotourism Labelling Standard. |
Croatia
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Nastja Logar, M.A. Croatia Contact:
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My profile I am a green hospitality consultant and sustainability copywriter at Ecobnb.com, with in-depth knowledge of green marketing. I am a change-maker committed to help the travel, tourism and hospitality sector to increase the value provided to guests and actively regenerate the communities and ecosystems of which they are a part. Before Ecobnb, I was working as a consultant and auditor for Dalmatia Green certification program for small tourist accommodation. I have extensive experience in storytelling, green content marketing, eco-luxury experience design, green hospitality photography and videography. |
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Slađana Pavlinović Mršić Croatia Contact: |
My profile Slađana Pavlinović Mršić is an assistant professor at University of Split, Faculty of Economics, Business and Tourism. Her research interest is in the field of economic, environment and tourism. She acted as an expert in projects of economic and social analysis of coastal degradation and obtained experience as a team leader of HORISONT 2020 project on high nature value farming. She was leading the establishment of the Observatory for Blue economy, a task of competitive EU project The European University of the Seas. Also, she acted as an expert in several EU project on sustainable tourism. She developed and implemented lifelong learning programs on green tourism for tourism service providers, and applied service learning within master course Tourism and environment which enabled students to gain experience in development of Dalmatia Green certification. Slađana Pavlinović Mršić supervised over ten master theses in the field of tourism and environment, and published numerous academic papers. She regularly participates in scientific meetings and trainings. |
Germany
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Dr. Peter Zimmer Germany Contact: |
My profile After studying tourism and business administration, I worked for several travel companies (Studiosus, ADAC) and have been self-employed since 1991 with the FUTOUR tourism and environmental consultancy with six offices in Germany. With over 30 years of expertise in sustainable tourism in Germany and Europe, I work, among other things, as an accredited consultant and auditor (Green Globe 2009-2014, TourCert since 2009, Green Key since 2019) as well as an auditor and trainer for EMAS eco-auditors in the tourism and transport sector (since 1996). My special areas are consulting and auditing of tour operators, accommodation providers, congress centers and destinations. "Going Green Check" Expert (2024) |
Italy
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Dr. Alessandro Martemucci Italy, Basilicata |
My profile Graduated in Management, and Marketing and Communication. I have been developing sustainable tourism marketing strategies for 20 years. I am an expert in Lean Marketing and new sustainable business models. I am CEO of the marketing agency Officinae and professor of Lean Marketing and Digital Marketing at LUM University. I help tourism companies reduce waste and make their business models efficient and successful through the Lean Marketing Canvas. I have created a Frugal Management model that operates on 4 dimensions: business, environmental, digital and social. I am a consultant for some Hotels, B&Bs, Hostels, Museums, Web Portals. I have written two books Lean Marketing & Sales and Low Cost Marketing. |
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Angelo Bencivenga Italy, Basilicata Contact: |
My profile I am a sustainable tourism and destination expert. My experience derives from the management of projects and research on sustainable tourism issues: The 2030 agenda, the case of Basilicata; European charter of sustainable tourism for national parks, within which I was consultant of several non-hotel companies on Ecolabel certification. I have carried out training activities on the themes of sustainable tourism and the digitalization of tourism businesses. Finally, I have published several contributions on the theme of sustainable tourism for Eni Enrico Mattei Foundation. I was a finalist of the Mirabila award top of the Pid 2020 with www.ofello.it, an e-commerce of typical italian food. My areas of expertise are consulting of accommodation providers, creation of sustainable tourism products, digital marketing, and e-commerce. |
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Dr. Marco Cestari Italy, Trentino Alto Adige Contact: |
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Cristina Lambiase Italy, Friuli Venezia Giulia Contact: www.nonsiamoatlantide.com |
My profile Sinologist (Ca' Foscari University of Venice) and Sustainable Marketing Manager, I hold over 15 years of professional experience - and life - in Asia-China in the tourism and travel sectors. Public assignments carried out at the Italian Authorities in the territory of the P.R. of China and in the private sector in large Chinese OTAs. I collaborated with the Chamber of Commerce of Pordenone - Udine for the development of a pilot model of sustainable tourism in the Unesco sites of the Mirabilia network, and I am Director of the Festival Non Siamo Atlantide at Aquileia, which is an ASviS partner and the regional event on Sustainable Development. Frequent speaker and instructor on regenerative tourism and corporate social responsibility in the travel industry. Expert member of One Planet Network, a program of the World Tourism Organization |
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Dr. Ettore Ruggiero Italy, Puglia Contact: http://www.ettoreruggiero.it |
My profile Master's Degree in Philosophy and in Management of Tourism and Cultural Heritage. For over thirty years I have been dealing with the management of SMEs and start-ups in the service sector,having held the roles of entrepreneur, trainer and consultant involved in development activities business, training / workbased coaching and support for executives and new talents. I have gained international experience on the issues of quality of services, innovation of businesses and tourist destinations, dealing with the implementation of projects and activities based on good practices, standards and international certifications concerning sustainability and the principles of "smart tourism". |
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Dr. ssa Marianna Dimona Italy, Basilicata Contact: mariannadimona@gmail.com |
My profile After studying law at Luiss Guido Carli, I specialized in tourism at Luiss Business School. I have been working for 10 years in tourism in a hotel company in Matera. I am a hospitality expert. I have held multiple roles of public representation. I was councilor for tourism in the municipality of Matera contributing to the Matera 2019 ECOC. I was in 2021 among the signatories of the E-Matera pact (political and institutional), a pact for sustainable tourism, having actively contributed with the elaboration and integration of the aforementioned. I have held training courses specifically on Marketing and Revenue Management for operators who approach the sector. In my vision I consider the biggest priority the development of Sustainable Tourism with long-term projects. |
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Giulia Fontebasso De Martino Italy, Lazio email contact: giulia.fontebassodemartino@gmail.com website: |
My profile Founder of The Green Goal startup addressed to the hospitality sector. As environmental specialist I have been supporting and driving companies involved in the leisure industry into their organization construction, change of mindset and processes improvement. I have been actively promoting the sustainable behavior implementing training programs to generate awareness of managers, employees as well as clients. Moreover, sustainable initiatives companies could facilitate the preservation of the territory, the achievement of SDGs (Agenda 2030) and funds. The multi-stage structured path, already implemented, allows companies to develop best practices and become an example to follow. Expert in Green Key eco-label. |
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Dr. Pietro Giardini Italy, Abruzzo Contact: pietrogiardini@gmail.com |
My profile Dr. Pietro Giardini, born in L'Aquila 17.03.1984. Studies in Economics and Economics of Tourism. Tour leader, group organizer, creation of touristic products for Touring Club Italiano AQ. For Mistral Tour, tour operator of national importance, I covered the roles of operating, Booking and product creation. Experience in revenue management, consultancy for B & Bs and non-hotel accommodation facilities. Creation of the Abruzzo Incoming portal. |
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Dr. Rossana Cotroneo Italy, Lazio Contact: |
My profile I have a degree in Statistical Sciences with a PhD on issues related to sustainable development. Since 2018, I have been researcher at Italian National Agency for New Technologies, Energy and Sustainable Economic Development, where I deal with issues related to sustainable development, technology transfer, innovation, renewable sources and artificial intelligence. I am a member of the Industrial Policy Task Force launched by the Ministry of Economic Development. I have already been a member of the Pool of Experts for the I-ARCHEO.S project where I worked on sustainable tourism paths. I also worked at Italian National Institute of Statistics, where I dealt with the production and communication of statistical information in the environmental, energy and sustainable development fields. |
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Dr. Simone Savona Italy, Liguria Contact: simonesavona@gmail.com |
My profile PhD in Social and Psychological Sciences, I have collaborated for years as community manager with Corriere della Sera and other national newspapers. As current Fairbnb.coop Italian coordinator, a European sustainable tourism booking platform affiliated with the Legambiente Turismo certification (recognised by the ETGG2030 project), I have the opportunity to give direct access to the international market of responsible travellers and to make companies grow in the circuit of sustainability. My role as an expert has recently been recognised within the Interreg-Maritime Smart Tourism project and allows me to participate in the EU Urbact Tourism Friendly Cities project. |
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Ing. Fausto Santangelo Italy, Basilicata Contact: fausto.santangelo@tiscali.it |
My profile Degree in Engineering for the Environment and the Territory in 1997; qualification to the profession of engineer March 1998; consultancy in the field of environmental management systems since 1999; feasibility studies and technical practices for authorizations for emissions into the atmosphere, water discharges, waste management for companies of various types and sizes; Consultancy for agritourism. Inspector for the ISO 14001 scheme with primary national certification bodies since 2007 in particular experience for the IAF 3 (food) and IAF 30 (hotels, catering) sectors. - registration in the national register of ISO 14001 leading themes under no. 137 AICQ SICEV EMAS Inspector (Reg EU 1221/2009) for the agri-food and hotel sector. Refresher courses on carbon footprint, waste, management systems. Courses on environmental sustainability are scheduled for the end of August. |
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Giovanna Tosetto Italy, Friuli Venezia Giulia Contact: tosettogiovanna@gmail.com |
My profile I have a long experience in tourism, tour operating and DMCs, I work with the Italian and foreign Tour Operatorst, mainly Northern Europe and German-speaking countries (Germany, Austria, Switzerland) as a destination developer and emotional tourism designer. Sustainability represents one of the areas in where i paid attention in recent years (GSTC certification, pathways in sustainability design thinking), I have developed skills mainly in social and economic sustainability, I apply them in the design and implementation of strategies and sustainable experience paths for destinations, business networks and stakeholders at a national and international level. |
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Dr. Marco Savorgnan Italy, Friuli Venezia Giulia Contact: |
My profile I am a business consultant from Udine (North-East Italy), with a wide and multidisciplinary perspective. After studying business administration, I have been working for 10 years in the field of business models and strategic innovation. I work in strong connection with the Management Department of University Ca’ Foscari of Venice, that gives me the chance to conjugate academic knowledge with business needs. In these years I supported several touristic companies and destinations in consultancy and training projects in the fields of strategy, sustainability and finance. Parallelly for seven years I’ve been the CFO of a multinational touristic company (Dreamsea) and I developed skills in EU projects design and management. |
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Giovanni Vannella Italy, Campania Contact: giannivannella@inwind.it
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My profile The interaction between the company, the territory and the users, with the project of sustainability, creates an identity of distinction that makes the company itself more competitive. My previous experiences in the Best Western chain Hotel and in the Management of hotels in the area and in Unesco Heritage sites, testify to the creation of added value for a new business model. |
Romania
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Andrei Blumer Romania Contact: |
My profile Andrei is one of the founders and the current president of the Association of Ecotourism in Romania (AER) since 2003. He gained extensive practical experience in the field of ecotourism, assisting for 20 years protected areas, small scale businesses in tourism and ecotourism destinations in the region of Carpathians (Romania and Ukraine), Danube region (Danube Protected Area Network) and Black Sea region (Turkey, Georgia, and Romania). He has acquired extensive experience in developing ecotourism certification schemes for businesses and destinations in Romania, at the European level and in Botswana. He was contracted as expert by various international institutions such as USAID, UNWTO, World Bank, GIZ in different countries. He has extensively worked for WWF in Romania, Ukraine, and Turkey. |
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Bogdan Papuc Romania Contact: |
My profile Bogdan Papuc has been coordinating the Association of Ecotourism in Romania (AER) for more than 8 years and he has more than 17 years of practical experience in ecotourism. Bogdan graduated in Geography of Tourism at Babeș-Bolyai University, and he obtained a master‘s degree in marketing at the Bucharest University of Economic Studies. He then worked in the private sector and for various NGOs in the field of tourism and he specialized in heritage interpretation, tourism marketing, and destination management organization. As part of AER’s efforts to develop the network of ecotourism destinations, he coordinated the tourism monitoring activity in 6 ecotourism destinations based on which important data was gathered regarding visitors' profile, destination profile and satisfaction |
