Good practice destination The “Klein & Fein” Strategy

Contributor Herbert Hamele
Country Switzerland
Keywords
  • Ecolnet best practice
  • Ecotourism
Postal address Graubünden Ferien, Alexanderstrasse 24, CH-7001 Chur, Switzerland
Phone 41 (0)81 254 24 24
Email contact@graubuenden.ch
Webpage http://ferien.graubuenden.ch/de/navpage.cfm?category=KuFGR
Release date 30/03/2018
Landscape type Rural
Topics
  • Natural Heritage & Biodiversity
Type Best Practice Destination (Best Practice Destination)
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In Switzerland, small tourism destinations have had success in promoting themselves through the “klein & fein” (“small & nice”) strategy. Through collective marketing, better cross sector coordination and increased capacity building, the small tourism des