Good practice destination Branding & Marketing the Fife Coastal Path

Contributor Herbert Hamele
Country Scotland
Keywords
  • Ecolnet best practice
  • Ecotourism
Postal address Fife Coast and Countryside Trust, The Harbourmaster's House, Hot Pot Wynd, Dysart, Fife, KY1 2TQ, Scotland
Phone No: 01592 656080
Webpage http://www.fifecoastalpath.co.uk
Release date 30/03/2018
Landscape type Rural
Topics
  • Natural Heritage & Biodiversity
Marketplace category Certified Green: Activities Certified Green: Activities
Type Best Practice Destination (Best Practice Destination)
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In Scotland, Fife Coast and Countryside Trust used a brand to package and market an existing long distance coastal path. The Trust used part of their own corporate brand as a ‘waymarker’ or brand for the Fife Coastal Path. It helps to encompass the expect