Cycling tour company that runs 2-3 day tours around Bowland and day trips in the Yorkshire Dales and Forest of Bowland. It "Big Idea" is to offer the combination of an uphill train journey and a downhill bike ride. An example is a trip up the scenic Settle-Carlisle Railway to the top of the line at Ribblehead or Garsdale where cyclists are met by the company's fleet of bikes (carried on a purpose built trailer) and then follow prepared routes downhill along quiet country lanes, stopping off at village pubs. It's hardly rocket science, but it's proving popular so the company is planning to offer similar trips from Skipton to Lancaster and along the Leeds-Liverpool canal towpath from Skipton to Bingley.
Presented on the "Guardian Green Travel List 2010 - http://www.greentraveller.co.uk/content/green-travel-list-full-0