Werfenweng (AT)

Contributor	DiegoNunez
Country	Austria
Keywords	Destinations-in-Europe Energy conservation Europe Greenhouse gas emissions Low impact transportation
Release date	25/03/2014
Landscape type	Mountain
Topics	Destination Management Climate Change - Energy and Resource Efficiency Travel, Transport & Mobility
GSTC Criteria for Destinations	A1 Destination management responsibility A2 Destination management strategy and action plan A5 Resident engagement and feedback D.4. Greenhouse gas emissions D.5. Energy conservation D.12. Low-impact transportation
Marketplace category	Certified Green: Destinations
Type	(Best Practice Destination)

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Good Practice Innovation Sheet

Items	Description
1. WHO
Key people and organisations (initiator, leader, partners)	Municipality of Werfenweng
	Alpine Pearls
Key Figures	Surface	Inhabitants	Tourism arrivals	Tourism nights
	45 km²	884 (1. Apr. 2009)
2. WHY
Reason for taking the good practice action	Werfenweng lies 45 km south of Salzburg, in the mountains of Salzburger Land. It had seen a major decrease of tourism development in the 1980.
Issues and challenge	In 1995 Werfenweng started to develop the new tourism positioning “Gentle mobility – a break from the car”. Werfenweng took part actively in various model projects: - Austrian „Modellvorhaben Sanfte Mobilität – Autofreier Tourismus“ - EU-Project Alps Mobility - EU-Project Alps Mobility II
3. HOW
Methods /steps / tools used (to develop the good practice)	With those projects the tourism product „SAMO Card“ in cooperation with the SAMO-Hotels could be developed. many local projects realized a touristic product for the marked could be developped the „SAMO-Card“ is key factor of success: customer service card with many included services The SAMO-Card receive guests who arrive by train or bus OR leave their car key with the tourism info. Total cost per guest: € 8. All SAMO-Card offers are then free of charge! SAMO Card mobility offer: A) General mobility Werfenweng Shuttle: a bus connecting Werfenweng directly to the train station Bischofshofen ELOIS – The private taxi service , Mercedes Vito E-CELL Electric night taxi Rental cars: E-cars “Werfenwenger smile-E´s”: 5 Peugeot iOn, 3 Mitsubishi iMiev, 2 Renault ZOE, 1 Renault Twizy; all charged by solar power. Biogas cars “Werfenwenger Grass hoppers”: biogas produced of grass B) Fun Mobility - Rental of vehicles in the village center E-bikes, Pedelecs, E-Mountainbikes Electro scooter Segways, Twizy and many more e-vehicles Mountainbikes and bycicles scooter and vehicles for small children special bikes like tandems, etc. C) Additional advantages included in summer day tours by bus to popular destinations (Salzburg, Ice caves, castle Hohenwerfen, ski jump Bischofshofen guided hiking tours nature watch tours guided nordic walking tours bicycle taxi entry to swimming lake D) Additional advantages included in winter tour with horse coach/sledge ice skating including skates trekking with lamas guided snow-shoe walking tour cross country equipment trail fees for cross country tobogganing hire Other measures: Use of sun energy 54 solar street lamps Solar-fuelling station for the e-vehicles Fotovoltaik plant Werfenweng Small edutainment park „Solarpark“ Regional and local development: The farmer‘s shop with delicious local products and souvenirs projects of cooperation of local farmers and producers with hotels and restaurants bio mass heating works Soft-mobility service card for the inhabitants of Werfenweng: Service package for inhabitants reducing car use with various advantages and rebates Basis is a contract between the municipality and the individual person or household Important! Soft mobility is not only for tourists - Credibility only if measures also for inhabitants!
4. RESULT
Specific/measurable results, benefits	From 1995 to 2013 the share of non-car arrivals rose from 6% to 25% Success factors include: free pick-up at railway station Bischofshofen, free transport during holidays, free mobility services. Communication measures for this offer. The winners are: the environment: 25 % Arrival by train; minus 400 tons CO2/Year the entreprises : Positiv development of overnight stays the guests: enjoying a well-priced mobility-inclusive package the inhabitants: using the Werfenweng Shuttle, night taxi and fun vehicles; Employment: several new jobs have been created. Trade and shops: Rising income by more tourism. Image: The inhabitants are proud to live in a role model village. Co-operation: The hotels co-operate very well for soft mobility.
Recognitions (e.g. awards)	Werfenweng has received several awards for its SAMO-projects
5. REFLECTION
Lessons learned	Hotels need to be involved from the beginning Strong leadership required, especially in the beginning and when problems occur Product development is very important High standards of quality important Continous development of new ideas and innovations Integration of other sectors (agriculture, energy production, architecture, etc.)
Challenges met	Werfenweng meets many of the GSTC criteria. See also the Werfenweng GSTR self assessment results The “Gentle Mobility – a break from the car” innovation meets a.a. the GSTC criteria: “D12 Low-impact transportation: The destination has a system to increase the use of low-impact transportation, including public transportation and active transportation (e.g., walking and cycling).”
Critical success factors	As proud member of Alpine Pearls, Werfenweng is ready to hand on and hereby multiply the experiences made. Every year around 40 study tours visit Werfenweng in order to learn about the experiences.
6. MORE
web-references, documents	Werfenweng - Green Destination