Tourismus-Zentrale Sankt Peter-Ording (GER)

Contributor	Kim Sohler
Country	Deutschland
Keywords	Destination management organization
First name	Kim
Last name	Sohler
Job title	Student
Organisation	HNE Eberswalde
Release date	25/11/2019
Landscape type	Coastal
Topics	Destination Management Climate Change - Energy and Resource Efficiency Natural Heritage & Biodiversity Travel, Transport & Mobility Good Governance & CSR
GSTC Criteria for Destinations	A2 Destination management strategy and action plan A4 Enterprise engagement and sustainability standards A10 Climate change adaptation B3 Supporting local entrepreneurs and fair trade C2 Cultural artefacts D.2. Protection of sensitive environments D.5. Energy conservation
Marketplace category	Certified Green: Destinations
Type	(Best Practice Destination)

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#	File name	Contributor	Release date	Uploaded by	Upload date	Size	Content type

Good Practice Innovation Sheet

Artikel	Beschreibung
1. WHO
Key people and organisations (initiator, leader, partners)	Constanze Höfighoff, Head of the DMO
	Lefke Brauer, nationalpark partner coordinator

Key Figures	Surface	Inhabitants	Tourism arrivals	Tourism nights
	2.825 ha	4000	308.000	1.494.000
2. WHY
Reason for taking the good practice action	The town of Sankt Peter-Ording is located inside of the area of the national park Wattenmeer. The DMO and the national park have always been working close together to develop a sustainable way of tourism. In 2016 the DMO decided to become an official partner of the National Park and has taken a few steps further to create a sustainable and healthy way of tourism in this sensitive environment.
Issues and challenge	-A lot of independent small businesses. Educating sustainabilty is not always easy -Most visitors arrive with their car -The local inhabitants suffer from the tourism development due high living costs and rise in property prices -High depence on an intact ecosystem -Difficulty to find a healty balance between the different interests of the user-groups
3. HOW
Methods /steps / tools used (to develop the good practice)	Until 2016, the mayor of the town also managed the DMO. Since 2016 Constanze Höffinghoff is the head of the DMO with a clear vision on sustainablity and creating a good working environment. They also created a plattform for all the businesses in the area to get together and start a dialog.
4. RESULT
Specific/measurable results, benefits	-Tourism strategy and Corporate philosophy with a strong focus on sustainability -intensive dialog and integration of stakeholders -Partner of the National Park Wattenmeer -high variety of sustainable tourism products: eco-friendly mobility, regionality, cultural diveristy and nature experience -sucessfull tourism seasonality measures -High visitor and employee satisfaction -iniatives concerning working conditions -Consideration of impacts on nature and environment, e.g. beach development concept -exemplary ressource management: 100% eco-energy, high efficiency on Energy with own block-type thermal power station, Water and waste reduction -the slit used in the health and welnesscentre is completly regional and can be implemented back into the environment.
Recognitions (e.g. awards)	National Park Partnership i-Marke DTV, Member in DEHOGA, Service Qualität Deutschland; Certification Sauna Selection 4 Stars.; Certification of the Gesundheit- & Wellnesszentrums: pro Cum Cert GmbH Zertifizerungsgesellschaft – Zertifikat EuropeSpa 23.2
5. REFLECTION
Lessons learned	A sustainable development can only be achieved if everyone is participating.
Challenges met	The beach development concept helps to reduce disputes between different user-groups, e.g. sports and conservation actors (see above: specific/measurable results, benefits)
Critical success factors	The size of the DMO with a lot of different properties Accessibility of the destination
6. MORE
web-references, documents	https://www.st-peter-ording.de/wissenswertes/spo/business.html