News DestiNet services expanded for Green Key


30% of all German travelers want to travel environmentally friendly and socially responsibly: in Germany, in Europe, all over the world. Good - but where is the offer?

More than 150 different national and international certificates for environmentally friendly and sustainable tourism are meanwhile available to the market and have all together certified about 30.000 hotels, camping sites, restaurants, attractions, activities, destinations or tour operators in all parts of the world. Good - but how to reach the demand?

The independent helps to bridge the gap: through providing transparency on sustainable tourism certification and through giving market access to certified businesses and destinations worldwide.

For Finn Bolding Thomsen, director of the Green Key programme with 2300 hotels, camping sites, restaurants, attractions and activities in 50 countries the use of the DestiNet Services makes a lot of sense:

“First of all the DestiNet platform is managed by Ecotrans, an independent not-for-profit network of experts and organisations committed to sustainable tourism development since 1993. The DestiNet platform itself is a UN registered “Partnership for Sustainable Development” since 2004 and is open to all stakeholders for sharing and using quality assessed sustainable & responsible tourism information. The main value for us is the fact that DestiNet is making the world of sustainable tourism certification and certified tourism transparent."

Herbert Hamele, Founder and President of Ecotrans, adds: " Ecotrans is assessing and publishing the profiles of Green Key and the other national and international labels, we map their certified businesses for a not-for-profit cost on the DestiNet Atlas, each business is linked back to the Green Key profile and the business’ own website.”

In 2015 Ecotrans expands its DestiNet Services for certification programmes.

The up-to-date listings of the Green Key businesses are sent every 2 months to online booking services like the affiliate,, or


Keywords promotion and marketing
Topics Certification & Marketing , Knowledge Networking, Training and Education