Knowledge Networking Portal for Sustainable & Responsible Tourism
Magdalena El Mahgoub
I am majoring in "Sustainable Tourism" B.A. at HSRW in Kleve (Germany). I'm writing my thesis about marketing of sustainable certification. My main question is, how a logo of a certificate could be used on an online platform to influence user behaviour towards more sustainable consumption. I want to find this out by an eye tracking experiment.
| Firstname | Magdalena |
|---|---|
| Lastname | El Mahgoub |
| Postal Address | Johannisbergerstr.11, 14197 Berlin |
| Released | 30/09/2016 |
| Country | Germany |
| Organization Type |
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| Operational level | National |





