South West England

South West Tourism (SWT) initiated a process towards sustainable tourism development through publication of its regional strategy 'Towards 2015' in January 2005, which put sustainability at the heart of its tourism vision (South West Tourism 2005). To actually implement the strategy, SWT started to recruit expert staff, in partnership with tourism businesses, visitors, and decision makers. In the period 2005-2008, several programs were developed in this respect. Key actions included an awareness campaign for businesses, ‘Action of the Year’, which focused on one theme per year, such as ‘saving energy’. Within the ‘Action of the Year’ campaign, presentations to about 4,000 businesses were made. Furthermore, a green certification scheme already operating in Scotland and South East England was rolled out in South West England and over 3 years was joined by 500 businesses out of about 20,000 accommodation and attraction providers in the South West.

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Postal Address	Woodwater House, Pynes Hill, Exeter, EX2 5WR, United Kingdom
Phone Number	+44 (0) 117 230 1262
Webpage	http://www.swtourismalliance.org.uk/home/
Released	12/02/2012
Country	UK,
Organization Type	Governments & Administrations
Topics	Climate Change - Energy and Resource Efficiency
Operational level	National