URL A Practical Guide to Tourism Destination Management.

Keywords Fast-Lain
URL http://pub.unwto.org/epages/Store.sf/?ObjectPath=/Shops/Infoshop/Products/1439/SubProducts/1439-1
Target group(s) Destinations
Topics Destination Management

A comprehensive guide covering all aspects of desitnation management, including situation analysis, branding, marketing, product development, quality, e-business and organisation.  

Published by: UNWTO 2007