Knowledge Networking Portal for Sustainable & Responsible Tourism
Targeting the right markets for South African national Parks
| Release date | 27/10/2009 |
|---|---|
| Contributor | christine |
| Original title | Targeting the right markets for South African national Parks |
| Author | Ms Carina Uys (M.Com) and Prof. Melville Saayman (PhD) |
| Issue date | 27/10/2009 |
| Keywords | Eco-Destinet, Marketing of ecotourism |
| Language(s) | English |
| Internet access (URL) | http://destinet.ew.eea.europa.eu/media_server/files/destinet/tools/fol403268/eco-destinet-library/library-material/european_charter_for_st_in_protected_areas_l4_l6.pdf/European%20Charter%20for%20ST%20in%20protected%20areas_l4_l6.pdf |
This report stresses the importance for South African Nation Parks (SANParks) to target the right markets. The reason for this is that park management and marketers need to focus their efforts to optimise their limited resources. This can only be done o
