URL Innovation in Tourism - How to create a Tourism Learning Area

Keywords Fast-Lain
URL http://destinet.eu/News/2007/5/new323439
Target group(s) Destinations
Topics Destination Management , Certification & Marketing

The European Commission has published a new handbook to improve innovation in the Tourism sector. The Handbook (the printed version is accompanied by a CD-ROM) is a practical guide for the implementation of learning areas, which is a concept of multi-stakeholder, inter-sectoral, problem-solving approach aimed at improving SMEs performance and human potential in the tourism sector at the destination level. It is one of the specific actions to promote the economic and social stability of European tourism, foreseen in the Commission communication "A Renewed EU Tourism Policy: Towards a Stronger Partnership for European Tourism" of 2006. The main target groups are government departments, business associations and social partners that deal with tourism, education, employment, environment and information technology. Interested parties are invited to follow the recommended registration process since this will facilitate vertical and horizontal information exchange between tourism learning areas.

Published by: The European Commission 2006