Knowledge Networking Portal for Sustainable & Responsible Tourism
Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: green certification, private reserves, and collaborative marketing
| Release date | 27/10/2009 |
|---|---|
| Contributor | Herbert Hamele |
| Original title | Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: green certification, private reserves, and collaborative marketing |
| Author | Kevin A. Gould |
| Publication year | 1999 |
| Issue date | 27/10/2009 |
| Keywords | Eco-Destinet, Ecotourism best practices and experiences |
| Language(s) | English |
| Internet access (URL) | http://www1.wwf.ru/pskov//news/arhiv/index2.htm |
The objective of this investigation is to use published sources and unstructured interviews with key informants to describe the costs and benefits of three strategies: green certification, private reserves, and collaborative marketing. In order to provid
