Good practice destination Ljubljana (SI)

Contributor DiegoNunez
Country Slovenia
Keywords
  • Destinations-in-Europe
  • Europe4
  • Low-impact transportation
  • Promotion
  • Sustainable destination strategy
  • Water Management
Release date 09/02/2015
Landscape type Urban
Topics
  • Climate Change - Energy and Resource Efficiency
  • Human Rights & Labour Rights
  • Travel, Transport & Mobility
  • Value Chain Management & Fair Trade
GSTC Criteria for Destinations
  • A1 Destination management responsibility
  • D.6. Water Management
  • D.12. Low-impact transportation
Marketplace category Destinations Destinations
Type Best Practice Destination (Best Practice Destination)
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# File name Contributor Release date Uploaded by Upload date Size Content type
Good Practice Innovation Sheet
(add picture of the destination here & delete this text)
Items Description
1. WHO
Key people and organisations (initiator, leader, partners)  Petra Stušek, petra.stusek@visitljubljana.si
 Ljubljana, Slovenia
 Ljubljana Tourist Board
Key Figures Surface Inhabitants Tourism arrivals Tourism nights
 274,99 km2  282.994  503.295 (2013)  948.771 (2013)
2. WHY
Reason for taking the good practice action  Building sustainable tourism in Ljubljana
Issues and challenge  
3. HOW
Methods /steps / tools used (to develop the good practice)

 Actions for innovation:

Ljubljana as a city has introduced a number of important environmental solutions (nature protections, green solutions, closing the city for traffic, soft mobility, water and waste management,…). The Ljubljana Tourist Board is therefore taking actions to include the green development of the city in to the tourism actions. Key actions of Ljubljana Tourism are to include the travel sector and suppliers in sustainable development, encourage them to develop green product and support all those actions with efficient marketing.

4. RESULT
Specific/measurable results, benefits  Ljubljana developed a number of green solutions for the development of the city. The quality of life in the city has increased and positive environmental parameters have increased also. Tourism is following that path with green products, promotion of sustainable solutions and visitor’s friendly experience of the city.
Recognitions (e.g. awards)  Winner of European Mobilty Week Award 2003, Winner of European Mobilty Week Award 2013, Green Capital of Europe 2016, European Prize for Urban Public Space, Green Destinations TOP100 2014, Finalist of Tourism for Tomorrow award 2015
5. REFLECTION
Lessons learned  
Challenges met  
Critical success factors  
6. MORE 
web-references, documents