Ljubljana (SI)

Contributor	DiegoNunez
Country	Slovenia
Keywords	Destinations-in-Europe Europe4 Low-impact transportation Promotion Sustainable destination strategy Water Management
Release date	09/02/2015
Landscape type	Urban
Topics	Climate Change - Energy and Resource Efficiency Human Rights & Labour Rights Travel, Transport & Mobility Value Chain Management & Fair Trade
GSTC Criteria for Destinations	A1 Destination management responsibility D.6. Water Management D.12. Low-impact transportation
Marketplace category	Certified Green: Destinations
Type	(Best Practice Destination)

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Good Practice Innovation Sheet
(add picture of the destination here & delete this text)
Items	Description
1. WHO
Key people and organisations (initiator, leader, partners)	Petra Stušek, petra.stusek@visitljubljana.si
	Ljubljana, Slovenia
	Ljubljana Tourist Board
Key Figures	Surface	Inhabitants	Tourism arrivals	Tourism nights
	274,99 km2	282.994	503.295 (2013)	948.771 (2013)
2. WHY
Reason for taking the good practice action	Building sustainable tourism in Ljubljana
Issues and challenge
3. HOW
Methods /steps / tools used (to develop the good practice)	*Actions for innovation*: Ljubljana as a city has introduced a number of important environmental solutions (nature protections, green solutions, closing the city for traffic, soft mobility, water and waste management,…). The Ljubljana Tourist Board is therefore taking actions to include the green development of the city in to the tourism actions. Key actions of Ljubljana Tourism are to include the travel sector and suppliers in sustainable development, encourage them to develop green product and support all those actions with efficient marketing.
4. RESULT
Specific/measurable results, benefits	Ljubljana developed a number of green solutions for the development of the city. The quality of life in the city has increased and positive environmental parameters have increased also. Tourism is following that path with green products, promotion of sustainable solutions and visitor’s friendly experience of the city.
Recognitions (e.g. awards)	Winner of European Mobilty Week Award 2003, Winner of European Mobilty Week Award 2013, Green Capital of Europe 2016, European Prize for Urban Public Space, Green Destinations TOP100 2014, Finalist of Tourism for Tomorrow award 2015
5. REFLECTION
Lessons learned
Challenges met
Critical success factors
6. MORE
web-references, documents