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Red Rocks Initiative for Sustainable development, is a pioneering organization that focuses on sustainable and regenerative agriculture and agritourism in Rwanda. We emerged as a leading example of how agriculture can be integrated with tourism to create a positive impact on the environment, local communities, and the economy.

Gregory Bakunzi envisioned a future where agriculture and tourism could work hand in hand to promote sustainable development. He recognized the potential of Rwanda's fertile land, rich biodiversity, and cultural heritage to attract tourists while simultaneously supporting local farmers and promoting sustainable farming practices.

One of our key initiatives is the establishment of model farms that showcase sustainable and regenerative agriculture techniques. These farms serve as learning centers where local farmers and visitors can gain knowledge and practical skills in sustainable farming methods, such as organic farming, agroforestry, and permaculture. The aim is to promote environmentally friendly practices that conserve soil, water, and biodiversity while ensuring the long-term productivity of the land.

In addition to the model farms, we also set up training programs and workshops to empower local farmers with the knowledge and tools they need to adopt sustainable farming practices. By providing training in areas like soil conservation, crop rotation, and natural pest control, the organization helps farmers improve their agricultural yields while reducing their environmental impact.

Agritourism plays a significant role, we developed a network of campsite and guesthouses where tourists can experience the beauty of Rwanda's landscapes while learning about sustainable farming practices. Visitors have the opportunity to participate in farm activities, such as planting, harvesting, and food processing, allowing them to gain a deeper understanding of the local agricultural traditions and the importance of sustainable food production.

Our agritourism activities not only generate income for local communities but also create opportunities for cultural exchange and mutual learning between visitors and farmers. This fosters a sense of appreciation for the local culture and promotes the conservation of traditional farming methods and indigenous knowledge.

Furthermore, we actively engage with the local community, encouraging local women associations to form cooperatives and support them in accessing markets for their sustainably produced goods. By connecting farmers with buyers who value sustainable and organic products, our organization helps create a market demand for environmentally friendly agricultural practices, thus incentivizing farmers to adopt such methods.

Our success of sustainable agriculture and agritourism model has had a positive impact on the environment, the local economy, and the well-being of the communities involved. It has contributed to the conservation of natural resources, improved food security, enhanced rural livelihoods, and promoted cultural preservation.

AddressNR 17 Nyakinama Road
Keywords agriculture, agro-forestry, sustainability impact assessment
Target group(s) Businesses , Travellers , Education, Research, Consultancy , NGOs, Partnerships, Networks
Topics Destination Management