News ITB2023 - 8th March: Sustainable Tourism - Guide through the Label Jungle

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Can tourism become a driver for the SDGs 2030, i.e. "SDG12: Sustainable Consumption and Production"?

YES, IF more tourism businesses and destinations go for sustainability certification and IF more tour operators, travel agencies and online booking services promote certified tourism and IF more  consumers give priority to credibly certified travel options.

Which certificates are recommended and how many businesses or destinations are certified? 


Join the launch of the new "Pathfinder through the Label Jungle"

ITB Berlin 2023
Lighthouse Stage in Hall 4.1.
08th March, 14:30 - 15:00

The "Pathfinder through the label jungle" is an important guidebook for travellers and a helpful orientation for tour operators. It describes the most important and most reliable certificates for sustainable tourism. It also looks at certificates for climate neutrality and for compensation programmes. The label guide was published in 2012 and 2016. The new version (in German) will be launched at ITB Berlin.


  • Herbert Hamele, ECOTRANS - European Network for Sustainable Tourism Development
  • Antje Monshausen, Tourism Watch / Brot für die Welt
  • Ralf Hieke,, IVR Travel Agency, German Travel Association DRV
  • Luise Töpfer, Tourism Watch (Moderation)



Nachhaltiger Tourismus: Führer durch den Labeldschungel (2023)


For further information please contact:





AddressMesse Berlin
Keywords Certification
Target group(s) Destinations , Businesses , Travellers , Education, Research, Consultancy , NGOs, Partnerships, Networks , Governments & Administrations
Topics Certification & Marketing