DISCOVER CROATIA

Project “Discover Croatia” was launched in 2010th as a joint project of the Ministry of Tourism and the Association of Croatian Travel Agencies. The purpose of the project is to reposition the image of Croatian tourism from the tourism of “sun and sea products” towards the tourism of special interest in order to encourage the development of at least 50 competent DMC agencies and about 2000 new tourism programs. Discover Croatia project is focused at developing tourism offers in undeveloped areas. Such an approach undoubtedly reduces unemployment and displacement of the population and it directly affects the general welfare. Also, the project aims to activate the untapped tourism resources in the vicinity of the shoreline which would result in reducing the negative impact of high seasonality of Croatian tourism. The development of tourism programs that are implemented in the pre-and post-season is undoubtedly increasing occupancy rates and profitability of tourism enterprises.

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Firstname	Ivana
Lastname	Rušin
Organisation	Association of Croatian Travel Agencies
Postal Address	Izidora Kršnjavoga 1/II, 10000 Zagreb, Croatia
Phone Number	+385 1 4836 123
Mobile	+385 99 238 6490
Webpage	http://www.uhpa.hr
Released	06/11/2012
Country	Croatia
Organization Type	NGOs, Partnerships, Networks, Projects
Topics	Destination Management
Operational level	National