Croatian National Tourist Board - I love Croatia
„ I LOVE CROATIA " is an ecological-educational project initiated by CNTB. The aims of the project are: tidying up of tourist areas, creating a warm atmosphere to welcome tourists and visitors to the area/ destination, improving the diversity and quality of specific elements as well as the entire tourist destination offer, encouraging the development of new products in various tourist offer segments, improving the tourist product/ offer, elements and quality, encouraging new cultural-tourist initiatives and events based on traditional, historical and cultural heritage, encouraging improvements in the development of tourist infrastructure, enhancing the hospitality level and creating a warm welcome, developing consciousness concerning the importance of tourism to raise the overall quality of life etc.