Knowledge Networking Portal for Sustainable & Responsible Tourism
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Saarbrücken, 25th September 2015
Green Travel Map for German Destinations & their marketing partners
The Green Travel Map Germany makes tourist attractions and products visible that demonstrably contribute to a environmentally friendly and socially compatible tourism in the destination area, proved by certificates, labels and awards for sustainable tourism listed on DestiNet. The map is a planning service for regional marketing organizations and destinations in Germany, used by Germany Travel, by tour operators and booking platforms as reference for the development of their products and services and for their marketing.
The Knowledge Pool, Biodiversity Selfchecks and the development of the Green Travel Map Germany are results of the project "The Integration of Biodiversity in CSR Processes in the Tourism Industry", realised by ECOTRANS, Global Nature Fund and Adelphi, funded by the German Federal Agency for Nature Conservation (BfN), with funds from the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB).
Contact: Herbert Hamele/ ECOTRANS
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Keywords | Biodiversity, self check, Certification, promotion and marketing, |
Target group(s) | Destinations , Businesses |
Topics | Value Chain Management & Fair Trade , Destination Management , Certification & Marketing , Natural Heritage & Biodiversity |