Tourism2030 - Campaign Archive

Olympic Peace through Tourism London 2012

2026-02-24T14:37:29Z

London 2012

The sub-folder Olympic Peace though Tourism London 2012 establishes a supporting process on DestiNet that aims to bring tourism stakeholders together to develop 16 days of peace through tourism during the London 2012 Olympics. The concept involves using tourism as a means of stimulating cultural understanding to promote this period of peace during the games. Such a vision includes increasing sustainable tourism activity to benefit all nations participating in the Games, particularly those suffering the greatest conflict. This folder will map stakeholder peace initiatives in the build up to London 2012.

In a nutshell:

In the grip of multiple global crises, a global population above 7 billion and on the brink of socio-economic and environmental limits, the aim: to achieve the UN-backed 16 day Worldwide Truce during the London 2012 Olympics. Inner Peace, Global Peace - moving from a culture of violence to a culture of peace - we all want it, the world needs it. It`s for the people, the planet and prosperity for all- it needs your participation – we can do it together, and when it happens we will glimpse a truly sustainable international world order, and all benefit personally and collectively.

Tourism stakeholders have a unique role to play in setting up the Truce, as we cut across all walks of life, economic sectors and geographical divides. Stakeholders are also in a unique position to benefit from using the opportunity of a period of global peace during the Olympic Games to boost tourism activity locally and worldwide. The document Olympic Peace London 2012 Campaign Overview provides an overalll vision of this truely Big Society initiative. and Olympic Peace through Tourism London 2012 - Defining Tourism Stakeholders` Contributions provides a coordinated multi-stakeholder blueprint for immediate action if we are to make the 2012 date.

Preparation of the Truce period for past Olympics can be built upon. For the 2004 Greek Olympics, a comprehensive manual ´16 Days: The role of the Olympic Truce in the toolkit for peace`was prepared, providing a multi-stakeholder strategic approach to organising such a monumental task:

´This analysis – that the causes of conflict are highly distributed – suggests that the practical and moral responsibility for peace-building should also be distributed if efforts are to be successful. As has been suggested elsewhere in this report, this means that the work of the Olympic Truce should encompass a wide range of actors – the Olympic Movement, international bodies such as the UN, national governments and their political leaders, sportsmen and women, the non-governmental community, the media and communications industry, sports networks and Olympic Games host cities.` Businesses are also invited to sponsor this process, and will be needed to get the message to the right people.

The Vancouver Winter Olympic Games 2010 invoked the call for peace, and provided educators with a manual entitled Make your Peace (see below).

The VISTAs (Visions' International Sustainable Tourism Awards) has a special Peace through Tourism category to map and celebrate the coalition of the willing who will contribute to this Olympic effort.

Draft Letters to Ministers Asking for the Implementation of the Truce

2014-11-23T07:19:44Z

Three draft letters to see what ministers need to sign to get on the map of a coalition of the willing...

Ideas sought on promoting 'Olympic peace' in 2012 - BBC News Article

2012-03-04T21:24:59Z

Ministers are to consult on how the 2012 Olympics can be used as a catalyst to promote international peace.

They want to see how the ancient concept of an "Olympic truce", where signatories refrained from conflict during the Games, can be applied now.

Lord Mawhinney suggested there should be a direct link between peaceful conduct and taking part in the Games.

Olympic Peace London 2012 Campaign Update 2011

2014-11-21T04:28:01Z

Latest information on how the campaign is progressing and what needs to be done.

Olympic Peace London 2012 Campaign Overview

2014-11-23T07:19:44Z

Can we make the London Olympics a time of global peace – and use those 16 days of peace to celebrate the best of human nature and culture?

Reviving the original olympic spirit of truce and free passage between warring nations, a modern manual for implementing such a peace was written for the 2004 Olympics in Greece, and can now be a common planning tool to make it work for London 2012. The plan shows how 16 days of global peace can move us ‘from a culture of violence to a culture of peace’, if we take multi-stakeholder actions to coordinate the Olympic effort in this direction. The following simple and transparent steps are necsaary:

Step 1 is that either one of the tourism/sports/ culture/health ministries sign a declaration inviting to the other three ministers to sign a joint declaration (step 2) asking their foreign affairs and defence ministers to sign a national declaration (step 3) stating they will organise the implementation of a 16 day truce on their part at the time of the 2012 Olympics.

Alongside halting aggression in the 40 plus UN designated conflict zones, the bigger peace is the peace in our cities, in our communities, between friends and family and finally, peace within ourselves. It should be clear that during the Olympics a true global peace is within our reach, at that time. We now have the best ever opportunity to do this in the auspicious year 2012. Fragile – only 16 days long...but possible. What positive part can you play in making this happen?

World Peace (One) Day 21st September 2011 -Internet Overview

2014-11-23T07:19:44Z

Wednesday 21^st September will be the day the UN has chosen to name as World Peace Day … Gordon Sillence provides a global overview of where we really are at the big end of the scales of peace, justice and the American Way.

Press Release: Meeting the Biggest Issues of our Time – the Call to Tourism Stakeholders

2014-11-21T18:22:45Z

London 2012 Olympic Peace Campaign to be part of the 5th IIPT Conference in Africa next month. This article sets out a vision for tourism stakeholders who wish to work towards a historic global peace next year by joining UN and Olympic campaigns, seeking high exposure of responsible tourism activities in developing countries as well as portraying the best of Europes sustainable tourism offers to the rest of the world during Rio 20+ and the London Olympics.